![]() Barbour, a sailing enthusiast, wrote down "SAILING" and "BOATING" as his first two choices when he couldn't think of a third option, he wrote "NO PLATE," meaning that if neither of his two choices was available, he did not want personalized plates. The DMV form asked applicants to list three choices in case one or two of their desired selections had already been assigned. In 1979 a Los Angeles man named Robert Barbour found this out the hard way when he sent an application to the California Department of Motor Vehicles (DMV) requesting personalized license plates for his car. ![]() ![]() Sometimes, though, one's choice of license plate can command an unexpected and undesirable form of attention. Allowing motorists to obtain personalized plates provides them with an opportunity to obtain something distinctively unique, something that commands far more attention than the usual humdrum string of letters and digits.
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